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Weekend of September 15th Box Office Report

Nick Kush

A current college student, Nick founded MovieBabble in October of 2016. As a film critic, he offers content that is meant to entertain as well as educate. He fell in love with film after first seeing Forrest Gump and has been hooked ever since.

8 Responses

  1. Tricia says:

    I have a question: Do you know why a film gets released at the time it does? “It” was released before the fall season when horror films or themes are typically saved for the Halloween season. Is there a less obvious strategy at work for release even before a film goes into production?

    • Nick Kush says:

      There’s people at all these companies that use all different types of data to figure out when would be the best time to release their films. As for It, I think it was one of those situations where they didn’t want it to go up against a ton of competition and capitalize as much as possible on marketing against fewer big time films. As a result, it came out in September with limited competition and destroyed at the box office.

    • Nick Kush says:

      It’s definitely a case by case scenario, but it appears that studios are taking more calculated risks and making sure that their more risky projects open during times where they won’t get buried by another film.

      • Tricia says:

        That makes sense. What’s the relationship between film festivals and box office?

      • Nick Kush says:

        Film festivals are where a lot of smaller movies get their initial buzz. Sometimes, films premiere at these festivals without a distributor and get bought at the same company. Typically, these films don’t have nearly the same budget to facilitate a wide release (about 3,000-4,000 theaters), making these festivals crucial to a film’s exposure. Obviously, the bigger films that are distributed by bigger companies don’t have this problem.

      • Tricia says:

        Ok. Again, thank you. You are a great movie resource 😄

      • Nick Kush says:

        That’s my goal! Just trying to be a solid source of knowledge for moviegoers to be more informed.

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