How Serious is Film’s Marketing Problem?

Nick Kush

A current college student, Nick founded MovieBabble in October of 2016. As a film critic, he offers content that is meant to entertain as well as educate. He fell in love with film after first seeing Forrest Gump and has been hooked ever since.

20 Responses

  1. ghostof82 says:

    My solution: cheaper admission prices = more bums on seats. Why price every movie admission the same? Why should you pay the same to see a $30 million film as a $200 million blockbuster? Cinemas and studios started digging their own grave by charging a premium for 3D while Amazon and Netflix got ahead with streaming. Sad to say the days of big budget adult sci fi like BR 2049 might be over. Unless radical thinking like streaming to homes same time as cinema runs and charging a bit less than cinema prices works. The box office woes of so many films this year may spell the beginning of the end of the current model.

    • Nick Kush says:

      That’s very true! If someone wants to take their whole family to the movies, they have to pay something like $100 when you factor in food and what not

  2. Steve says:

    Just got back from Killing Gunther. Excellent light hearted fun. No one I know has heard of it. It isn’t even playing in many towns… Go figure. Hollywood is just out of touch. Completely shoving crap down our throats while ignoring gems and other precious stones

    • Nick Kush says:

      I’m glad you liked it! Hollywood just has a certain mentality where they believe only a certain film will succeed so you get a bunch of generic slop. Honestly, I’m starting to enjoy the smaller indie movies because I know I’m walking into something unlike what I’ve seen before

  3. jimbelton says:

    A lot of it comes down to quality. The scary thing (for the studios) is that this year, some quality films have failed. A prime example: Blade Runner 2049. It has an 89% fresh score from critics and an A- from audiences on Cinemascore. So how is it failing to succeed?

    • Nick Kush says:

      I think that one comes down to its running time for the most part. Although it’s pretty stupid considering it’s a great film, people just refuse to sit through three hour films these days. They just can’t it!

      • jimbelton says:

        I’m still planning to go, assuming it doesn’t vacate theaters before I get around to it. 3 hours is nothing. LOTR directors cuts are closer to 4. Ah well, its the cell phone addled masses lack of attention span, I suppose 🙂

      • Nick Kush says:

        Absolutely! People like you and me have zero problem with epic films. I’m in college so a lot of my friends just can’t take it. They need instant gratifcation with films

    • Nick Kush says:

      Plus that caused there to be less showings of the film per day leading to less variety of times for people to see it

  4. It strikes me that the theater industry is no longer conducive with how the larger public (outside of cinephiles) wish to obtain and consume movies. The younger generations don’t see it as sacred and the older generations aren’t going as much due to the issues of old age (frequent bathroom trips, etc.) and not understanding/connecting with the array of films put out now. I also think there’s a rejection by some of Hollywood’s emphasis on nostalgia and re-hashes (superhero films, extended universes, sequels, franchises, reboots, remakes).

    With the lower attendance rates, theaters will of course raise the prices and establish gimmicks (3D, extensive yet overpriced food, assigned seating, etc.) to get people to the theater. Meanwhile, the studios just go bigger and bigger in an attempt to push stuff they think will reach the widest audience. They either fail to do so, or in the case the better performers, are limited in getting big profits due to the higher budget costs eating up the box office cash.

    The answer may be downsizing. Hollywood may need to make less movies, and to lower the price tags of their projects. Instead of pushing 50 mega-budget films and releasing them within one week of each other, it may be smarter to put out 20 mega-budget films and concentrate the rest of the money on the niche markets that appeal to specific groups. Using that opportunity, hook them into stuff slightly out of their niche interests. I think this would be better than their present course, which will lead to financial disaster that will collapse the industry as its presently known.

    • Nick Kush says:

      I think moving forward the theaters that will thrive are the ones that create amazing viewing experiences like Movie Tavern or those 4D theaters. Otherwise, people won’t see be benefit of leaving their home.

      I think downsizing is certainly a smart idea, but probably wouldn’t happen considering the climate for content now. I think Hollywood just needs to realize that they might have to make films available in homes right away in a few years

      • I think you’re correct on on the theater situation. If that situation is different in other parts of the world, Hollywood may push more in other parts of the world to reap financial benefits. China alone has helped quite a few films that struggled in the US. However, if the present course doesn’t change, they’ll be forced into downsizing by a series of financial disasters. Just looking at the increased number of big-budgeted studio releases and the clustered release dates for them, 2018 could be a year of bad results for many studios.

      • Nick Kush says:

        Couldn’t agree more

  5. My son-in-law, Michael Greenholt, works as an animator in the industry, and he said that the trend is that the big special effects blockbusters are taking over because they’re the ones audiences want to see on a big screen. Due to modern viewing habits, many people evidently prefer being able to watch other flicks at home while messing with their phones and other devices. I was interested to note that the movies you cited as not doing well for the most part are not very good or very original. Nice post.

    • Nick Kush says:

      That definitely doesn’t surprise me so hear that from an insider. What’s the point of seeing a movie like Moonlight in the theaters now? Personally, I still really enjoy the theater experience, but many just aren’t interested

  6. Interesting industry analysis!

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