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Tagged: Marketing

Over-advertised

Six Over-Advertised Movies of the 21st Century

Every year, movie fans have a plethora of new movies to look forward to. Whether it’s a summer blockbuster or winter spectacle, the build-up to...

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Film

How Serious is Film’s Marketing Problem?

For decades, marketing costs for Hollywood films have skyrocketed.  This thought is pretty clear just from inflation alone, but it also points to a bigger...